Maruyama Coffee

Package Design for the collaboration of Tasty Japan and Maruyama Coffee: Tasty Blend & Tasty Blend Fresh

From Taste Testing to Package Designing

After taste testing 5 different original blends by Maruyama Coffee at their Nishi-Azabu store, we concluded on a mild blend that had hints of fruitiness and slight nodes of cacao which we all thought was the most suitable flavor for our current audience.

From this taste test, I designed a package with abstract shapes depicting berries and coffee tree leaves, as well as confetti and other fun squiggles to help communicate the fun and quirky aspect of Tasty’s brand to their new fruity coffee blend.

Tasty Blend Fresh

With the success of Tasty Blend in 2021, another collaborated blend was set in place in 2022 called Tasty Blend Fresh. The idea behind the new flavor was for a slightly more mature palette and coffee drinkers who need their brew first thing in the morning to help wake up.

Similar concept to the Tasty Blend - with the abstract shapes and the original berry elements - I added monstera leaves and a shape resembling a waterfall to emulate the idea of “freshness”.