日本釣用品工業会 / Japan Fishing Association

Creating a modernized brand for the Japan Fishing Association

New Slogan & New Visuals

The Japanese Fishing Association wanted an updo on their overall image - something with modernized visuals that focused mainly on fishing etiquette.

Working with the copywriters, they came up with a simple slogan to which I accompanied with a soft illustration of an old man and a young person fishing together. Together, we created a new brand image that could catch the attention of all generations of veteran and beginner fishermen.

Made it on the News (Apologies for the jankiness!)

Fully functioning website now available! View here